Tags: Dress Code, Mother London, Nice Shoes, Stella Artois, Vincenzo Lodigiani, Email (will not be published) (required) Idris Elba makes an excellent front man - there are few better at to-camera patter - which is probably why he seems to spend more time making ads than movies or TV drama these days.
We should probably celebrate the new global campaign for Mother London for Stella Artois, but it's hard to disguise the fact that this is a brand badly in need of a new advertising concept. AB InBev's top-seller here is sister lager Jupiler. Ironically, one of Stella's weakest global markets is actually its home country of Belgium, where sales have steadily declined since the 1990s. To celebrate the end of lockdown, when it comes, the brand has pledged to support local bars and restaurants in more than 10 countries. Providing great companies with the recognition they deserve.
The animation here is nice enough but so very very bland, just like the kitschy storyline and tritely unimaginative choice of 'La Vie en Rose' for the soundtrack. It will do so through the implementation of a gift-card program that has already helped Stella raise over $2.5m for bars and restaurants. (adsbygoogle = window.adsbygoogle || []).push({}); Profile subscribers click here for full profile. Agency: Mother London. But for whom? Explore the latest, and greatest, creative work from around the globe. Some of these vignettes are very cute, especially that one with Charlie Darwin and his pal. The work for the brand, set in the 1960s French Riviera has won numerous awards both creatively and strategically. Subscribe today and be educated, entertained and empowered. That was the question. Creating compelling content your customers will love.
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Stella Artois is one of the original flagship beer brands in the portfolio of the global giant now known as AB InBev, dating back to when that company was still the Belgian brewery Interbrew. Adbrands Social Media 28th Jan 2019: "Change Up The Usual". Adbrands Daily Update 8th Jul 2020: "The Life Artois". Basic membership is quick, free and you will be able to receive daily news updates. Holding events to support, inform, challenge and advise. To celebrate the end of lockdown, when it comes, the brand has pledged to support local bars and restaurants in … All credit to Mother for soldiering on, but it's hard to watch the new spot and not think back to such past glories as Lowe's multiple "reassuringly expensive" masterpieces and Mother's own past work for the brand. The distinctive character that ran through all of Mother's work for Stella for an entire decade from 2008 has been definitively watered down over the course of the past two years in favour of a global "Euro-pudding" concept that can appeal to all international markets equally. Mother is hoping to reignite its long incumbency on the Stella account with the creation of "Le Village", where all the beer's ads will be set for the forseeable future. Adbrands Social Media 18th Apr 2018: "Pockets". It was the top-selling take-home beer in the UK in 2019, with retail sales of £585m, and also the the top-selling premium lager in British pubs. The spot itself is a touch meh, but the idea at least is cute.
Shame. The internet went slightly crazy over the weekend when Jeff Bridges hinted that his beloved 'Big Lebowski' character The Dude would be making a surprise reappearance at the Super Bowl. Adbrands Social Media 10th Jul 2019: "Summer Like You're On Vacation". It's a challenge coming up with new ideas on an account you've held for a decade, but if anyone can do it, it's probably Mother. Want to read this article and others just like it? Fat chance. Lowe resigned the account in 2008 after part of the business was redirected to rival Mother, and though the new agency's ads continued to flirt successfully with French style and culture, sales of Stella itself came under some pressure. The Latest news for the marketing & media industries. See Alcoholic Beverages Sector index for other companies, Historical profile information for Stella Artois. Search 2,345 jobs in marketing, advertising, creative and media. Benefit from our monthly exclusive magazine content in multi-format. We probably just woke up on the stupid side of the bed this morning because we don't actually understand Mother's latest for Stella Artois.
Find out more from Adbrands Account Assignments, Who are the competitors of Stella Artois? Stella Artois Mother has been the global creative agency for Stella Artois since 2008, working on the main line as well as Stella Artois 4%, Stella Artois Black and Stella Artois Cidre. Subscribe to Adbrands.net to access account assignments, All rights reserved © Mind Advertising Ltd 1998-2020. Client: Stella Artois. Email (will not be published) (required), Ariel Costa for The New York Times "The Interpreter" Director’s Montage, NPR Invisibilia "The Locust Mystery" by Francesca Cattaneo, Swamp Thing Series Main Titles by Filmograph. Stella Artois' campaign pays homage to the 'after' of turbulent times. Account assignments & selected contact information, Which agencies handle advertising for Stella Artois?
Never mind, it'll probably come to us later.
The ad also successfully kills two birds with one stone, highlighting the brand's long-established connections to British Tennis. Benjamin Pauker is global brand director for Stella Artois. If we have a complaint, it is that we were heartily sick of hearing the "Never Heard Of It" slogan by the end of 60 seconds, and hope never to hear of it again. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets, Subscribers only: Hit the C-suite spot. © Carnyx Group Ltd 2020 | The Drum is a Registered Trademark and property of Carnyx Group Limited. Stella Artois is one of Britain’s most successful brands, being both hugely commercially successful and creatively awarded, but despite such success it has had moments of temporary decline. Turns out he's having a date of sorts with Sarah Jessica Parker's Carrie from 'Sex & The City' - we already knew she would be turning up from earlier teasers. Take a fresh approach to raising your profile with potential clients. Features providing insights into the marketing industries. Stella Artois' campaign pays homage to the 'after' of turbulent times. We love its thoroughly Gallic charm, and its typically oddball characterisations, but we're not sure how pockets fit in to the whole scheme of things. Stella Artois is one of the original flagship beer brands in the portfolio of the global giant now known as AB InBev, dating back to when that company was still the Belgian brewery Interbrew. Forget their two signature drinks of a Cosmopolitan and a White Russian; it's Stella Artois all round. Some of these problems were resolved with variant products, not least a Stella "cidre", which proved enormously popular for several years. Cidre is marketed in most important markets. Adbrands Weekly Update 7th July 2016: Ads of the Week: "Never Heard Of It". Perhaps he's just killing time while he waits for the James Bond gig to free up... (If only...) Here he lends his likeable and expansive presence to Stella Artois in a playful, if slightly confusing, film by VaynerMedia. During one of those periods a brand relaunch was being considered, but … All you need to do is become a member of The Drum. Richard Oppy is VP, global brands at AB InBev with responsibility for Stella Artois as well as Budweiser, Corona and Michelob. Although it was overtaken as the company's biggest beer by volumes in 2005, it was generally regarded as InBev's most important product prior to the acquisition of Budweiser and was the vanguard for expansion into multiple new international markets. Weaker performance in some of the brand's original markets were later offset by further expansion into new territories through AB InBev's now extensive global presence.
The range of variants differs from country to country. Mother's new campaign for Stella Artois (or "Ach-tois" according to that barman) is fun, ramping up the knockabout comedy that first emerged in the recent "Sebastien Artois" legacy spot. Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. Production: Dress Code Director: Vincenzo Lodigiani Executive Creative Director: Andre Andreev Executive Producer: Brad Edelstein Head of Post Production & Operations: Tara Rose Stromberg Producers: Anna Butler, Tara Rose Stromberg Production Coordinator: Rita Damiron Art Director: Elena Chudoba Design: Alex Mapar, Elena Chudoba, Emiliano … All rights reserved. Mother New York plays matchmaker, having successfully cornered more than its fair share of the general Super Bowl conversation on social media over the past few days. This was cemented during the 1990s by a long-running and multiple award-winning campaign by Lowe London, inspired originally by French movie classic Jean de Florette.
More recently, Stella's UK sales have rebounded. Other regional variants include limited editions Stella Artois Solstice and dark malt Stella Artois Midnight Lager, and an alcohol-free version. Nevertheless, the UK has long been its most important market by far, and it was here, under licensee Whitbread, that Stella's "reassuringly expensive" brand personality was first established.
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