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EDITOR’S NOTE: This is a slightly updated version of a story published in 2018.
This is a name an expansion franchise can use and likely not fear any legal disputes over.
Names that might have made sense a year ago, today don't make as much sense.". On Thursday, after more than two years of waiting, the NHL’s Seattle expansion team is expected to introduce its name and colours. Fans want us to represent Seattle but also a brand that stands the test of time, a brand that's recognizable not only in hockey but perhaps even globally. "We take every single name take to heart.
It is important the name reflects the values of the Pacific Northwest.". It's the safe pick but for good reason. Privacy Policy
Don't miss out - sign up for our newsletters! NHL Seattle CEO Tod Leiweke appreciates the hyper-curiosity about the name. The short-and-sweet nature of it isn't bad. NHL Chatroom Signing Season | What even is a salary cap? 6-keys: media/spln/nhl/reg/free/stories, at It's also the name of Seattle's junior hockey team, so a change would be in order.
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Geography can certainly influence the team name. And the cloudy setting fits.
"We have become better listeners. Sometimes the best intended names can mean one thing to one group and another thing to another group. Seattle Metropolitans. Seattle did have a professional hockey team called the Totems in the ’50s and ’70s, and the team logo and jerseys would be beautiful. (approx 1 - 2 per week).
Bob Condor /. Video: NHL unanimously approves Seattle's bid for Expansion. 1:11 pm ET, The Jim Rome Show: Gerard Gallant talks Golden Knights hockey, officially approved a 32nd NHL franchise in Seattle, 'Mr. You can change your selections at any time. Leiweke emphasizes the naming work is not finished. He says NHL Seattle leadership intends to take full advantage of the mutual decision between league and club to start play in the fall of 2021 rather than 2020. Another option that could heavily feature green, and you can look here for an explanation as to why Seattle is called “The Emerald City.” (Hint: it’s because of all the green.). UPDATE: You’re welcome, Philadelphia. You get history, you get culture, you get smooth alliteration in the title. The NHL Shield, word mark and image of the Stanley Cup and NHL Conference logos are registered trademarks of the National Hockey League.
Wearing NHL Seattle swag or pinning a "Return to Hockey" button to your backpack expedites the name exchange.
You may have created an account with another Rogers Media account that can be used to sign in here. Still, like Nighthawks, it's got something of a ring to it. We are right on time with the naming process. Snider's sister suggested "Flyers," imagining the fast pace of NHL skaters and, yep, it checked the alliteration box too. "Skyscrapers" sounds too long and clunky, even if the logo potential is through the roof. NHL partner Adidas (authentic outfitter of on-ice uniforms and official supplier of licensed apparel) is also involved. Our job is to think through the nuances. The 1917 Metropolitans were the first United States-based team to win the Stanley Cup, but folded in 1924, while the Seattle Totems played in the minor Western Hockey League(WHL) from 1944 until the WHL's dissolution in 1975.
Sharks swim the waters of Northern California, including San Jose. The Flint Firebirds (formerly the Plymouth Whalers), began play in the 2015-16 OHL season, and got off to a rough start. "When we realized 2020 wasn't in the cards, it bought us additional time, not only to research the name but to better understand who we are and what we stand for," says Leiweke. We are still on a journey of self-identity but also on a journey to understand not just what we are but what we aren't.
Something just makes this one too much of a stretch for a hockey team. Here they are in order of how much we like them: Mount Rainier is just an hour and a half drive from Seattle, and is considered one of the most dangerous volcanoes in the world. Great point from Francis if you think about your favorite sports team marks, whether NHL or otherwise. The process is ongoing and thorough. Sounds like … not a great way to build a loyal fan base. Steelhead is Washington's state fish, and the name also comes from Seattle's 1940s team in the West Negro Baseball League. A name that looks great on the sweater.". All Rights Reserved.
There may also be a conflict with an existing ultimate frisbee team. The NHL has already seen a Seals franchise come and go, but “Seattle Seals” does have a nice ring to it. Same goes for the gusher of well-wishers congratulating him on the GM announcement via texts, emails, phone calls, voice mails, in-person meetings and random encounters pretty much everywhere he goes here in Seattle or while settling affairs back in Raleigh, N.C. It sounds just a tad too bland. Rainiers. Sorry we could not verify that email address. has already seen a Seals franchise come and go, Canucks' Nate Schmidt opens up about 'emotional' trade from Golden Knights, Canadiens sign goalie Jake Allen to two-year extension, 31 Thoughts: Inside the tough, tense early days of NHL free agency, Benning, Canucks salvage their weekend with Nate Schmidt trade. The team keeps in touch with NHL attorneys and executives on the trademark process and the overall name decision. "We want to represent the ambition of the fans," says the CEO. It sounds an awfully lot like Timberwolves, which isn't ideal.
It was a unanimous decision, and the next step is bringing KeyArena -- former home of the Seattle Supersonics -- into the modern era. SEATTLE -- Since Ron Francis was hired July 18 as NHL Seattle's first general manager, the steady flow of resumes to his email box has not stopped. Not a bad effort for uniqueness, but when I think Sasquatches, I think of the hairy beef jerky mascot. Bigfoot's Pacific Northwest roots make this a fun one, no doubt, and you'd get some rich mascot potential. Check out sportslogos.net for an interesting mockup of potential uniform sets for a Seattle Kraken franchise. (The News Tribune) It's a little longer, it's not quite as sexy and it might take …
Here's a ranking of 15 of the best suggestions we've heard. The Canucks are no strangers to changing their logos, but it’s hard to see them excited about giving up their orca and letting a new rival comfortably slide in with a whale of their own.
I'm just not so sure about its appeal over the long haul.
You throw in a depiction of Mount Rainier in the logo and you've got yourself the best weather-appropriate ice hockey name this side of the Colorado Avalanche. Seattle is excited to get another franchise -- especially after the ugly absconding of the Supersonics to Oklahoma City, so the name has to be reflective of the city the team is playing in while still being a good hockey name. The concept is similar to Skyline, but the execution is nowhere near as smooth. "I am probably the least qualified person in the room when it comes to branding. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. It is a literal meeting of fire and ice, and gives jersey designers plenty to work with. Conn Smythe bought the team in the 1927 and sought a new name that encouraged patriotism. For his part, GM Ron Francis says he looks forward to the visual presentations associated with final name nominees. It's not a particularly exciting name, though. That’s almost as hard as topaz!
You had your chance, Vancouver. Seattle could do so, and have “greenouts” during the playoffs. All Rights Reserved. Leiweke and NHL Seattle leaders will keep sinking their own teeth into the naming process. But a sports team named after a gemstone would be … something, even if it is a gemstone with a hardness of 7.5-8 on the Mohs scale.
The congrats frequently comes with follow-up.
A look inside the process, plus bonus material on how other NHL clubs were named I think the name is one thing. "Those who think we are sitting on a predetermined name, nope," the CEO says. "It is exciting for me that Tod has involved me in the process," says Francis. All rights reserved.
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