Most important, was the dependable “sparker”, though it was still very primitive by modern standards. A dinky little boat traveling around forty-five miles per hour and leaping six feet in the air every time it hit a wave looked exciting and got into the news reels with the frequency of babies and maneuvers of the U.S. Navy.”. The motor comes in 200- 250-hp range. marine engine builders to reduce the weight of their products, for the earliest inboard engines were weighed in tons rather than pounds. 1976: the first 200-horsepower V-6 is developed. “A. The war-era work helps forge new ground in precision die-casting for the company. Independently of any legal and organizational issues, the Evinrude outboard motor has been steadily developing from the initial tiny 1,5 HP model to the modern giant of 300 HP. “An E-Tec will idle at 500 rpm and make 1 hp, and run 6,000 rpm and make 300 hp,” he told me. The speed fad proved to be no more enduring than the prosperity of the twenties. first Elto motor revolutionized the outboard motor business by using aluminum instead of heavier metals, and Elto quickly sold 3,500 motors annually. It can power a runabout at speeds over 35 mph. Olé and Bess's famous ice cream picnic, which inspired Olé's best-known invention - the outboard. Just like the cars of the time, push-button shifting is unveiled on the 1962 Evinrudes. 2005: the Evinrude E-TEC 115-horsepower debuts at the Miami International Boat Show. Word was getting around about this brilliant new device, and Mrs. Evinrude was quite capable as manager of the business. 1982: the Economixer oil injection system uses microcomputer technology to vary the amount of oil being fed to the engine. After its acquisition by the Bombardier company, the motors Got the appropriate abbreviation to the right of the brand name: “BRP” on the image of a gear-wheel. 1954: Aquasonic silencing is introduced in the 1954 motors, reducing noise by 50 percent.

The next episode they emphasize is the time-worn story of how Ole found the inspiration to develop the machine that would make him famous. Twenty-seven-year-old Ralph Evinrude takes the reins as the new president of OMC. Ole, Bess and Ralph set out on the Great Lakes to spend time as a family and get Bess well. Most important, was the dependable “sparker”, though it was still very primitive by modern standards. 1958: the Starflite, a V-type four cylinder engine is developed. OMC breaks the billion-dollar mark and sets a new earnings record. In 1929 took place a triple merger of the old and new Evinrude’s companies and their rival Johnson Motors. Instead of attempting to improve what they already had, the boys dropped their crude motor-bicycle project cold and started fresh with Ole’s help. 1986: OMC breaks the billion-dollar mark and sets a new earnings record. The Johnson Motor Company of South Bend, Indiana, in 1926 came out with a motor that caused a sensation in the boating world. There might even be a few readers who, like me, think we lost something valuable when we “threw the oars away,” but who could have guessed that this self-taught Norwegian emigrant’s first 1.5 hp motor would in 100 years grow up to become the mighty 300 HP Evinrude E-Tec? 1960: Hu Entrops sets a new world record for unlimited class outboards by hydroplaning 114.65 mph with the Evinrude Starflite II In September, the Starflite II breaks its own record by hitting a speed of 122.97 mph. The colour of the wordmark is dark navy blue on a white background or white on the background of the colour used for specific motor type.

But his real career began when an uncle, a sailor, taught the boy about the different kinds of ships, models of which Ole carefully carved from wood. In 1917, Ole designs the “Bess Emily,” a 42-foot ship powered by a V-8 outboard.

Construction begins on a $3 million, 213,000-square-foot plant in Milwaukee, Wisconsin. 1929: Ole designs the Fold Light 4-horsepower folding motor and begins selling it with the slogan “Folds like a jackknife.” Meanwhile, the Evinrude Motor Co. floundered, and in 1929, Stephen Foster Briggs, co-founder of its new owner, Briggs & Stratton Corporation; proposed a merger between the Evinrude Motor Co., the Elto Outdoor Motor Co., and the Lockwood Motor Co. of Jackson, Michigan. Bess had watched the big, serious Ole slowly put a horseless carriage together. ELTO overtakes Johnson Motor Company as the speed king of outboard motors. a single-cylinder, 1.5 hp, built of steel and brass, with a crank on the flywheel to start the two-cycle engine.

1936: the Elto name is dropped from advertisements and begins to be phased out. The 1.5-horsepower, single-cylinder Evinrude Sportsman rolls off the line. It looks like the name has been at first cast from metal and then letters have been chopped separately in thick lines and combining sharp and rounded corners. Before he could return, the ice cream had melted. This shop produced internal-combustion engines to order and made parts and castings.

It was called a “Detachable Rowboat Engine” until someone grew tired of that mouthful and came up with the simple stylish term “outboard”….. and boating would never be the same again! This firm was also successful until Ole proposed that it market a complete automobile that he had built. The public was suddenly demanding speed and became obsessed with the idea of getting there fast, not just getting there. A dinky little boat traveling around forty-five miles per hour and leaping six feet in the air every time it hit a wave looked exciting and got into the news reels with the frequency of babies and maneuvers of the U.S. Navy.”, : Ralph Evinrude convinces his father to build a machine that was more than a fishing motor. 1946: As postwar material shortages ease and soldiers return home, Evinrude enjoys record sales. He much preferred working with farm tools and machinery. Besides catching the Evinrudes napping, the new emphasis on speed was in harmony with the mood of the later twenties that added streamlining to trains and planes. In 1908, in Terre Haute, Indiana, the Johnson brothers—Lou, Harry and Clarence—were building their first marine engine. This amazing two-stoke meets all the emission standards, thanks to its superior design and direct injection technology., explained Greg Van Sickle of Channel Marine Services in Scappoose, Oregon. This is Jack running his 1915 Caille Sweet. During a romantic picnic on a Wisconsin lake, Bess Cary tells her fiancé, Ole Evinrude, that she’d love a dish of ice cream. Construction begins on a $3 million, 213,000-square-foot plant in Milwaukee, Wisconsin. Ole sold his half interest to Meyer, for the fabulous sum of $137,500, and agreed not to re-enter the outboard motor business for five years. I would have to rank it with the bilge pump, PVC clothing, and synthetic fibers as something that has contributed immeasurably to the safety and pleasure of boating. after nearly 50 years at the helm, Ralph Evinrude steps down as chairman of the OMC Board of Directors.He dies in 1986. Learn how your comment data is processed. Together, Ole and Bess made the Evinrude Motor Co. a success, with Ole having the mechanical aptitude and Bess having the business acumen. Evinrude is the trademark of a legendary American outboards boat motor. Thefirst 1 1/2 horsepower Evinrude motor weighed 62 pounds and sold for $62.In the summer of 1909, Bess Evinrude wrote the now famous advertising slogan: DontRow! This debut pushes sales to 17,432 motors, nearly twice as many as in 1934. the Elto name is dropped from advertisements and begins to be phased out. Marine Distributors Limited | Evinrude New Zealand | All rights reserved 2020. Use An Evinrude Motor and business skyrocketed. It goes like this: Ole set off in a rowboat across, for his girlfriend, Bess. On July 12, 1934, Ole dies at the age of 57. I would have to rank it with the bilge pump, PVC clothing, and synthetic fibers as something that has contributed immeasurably to the safety and pleasure of boating. Before he could return, the ice cream had melted. The relationship with Meyer was becoming strained, and Bess Evinrude’s health, never too good, was seriously undermined. Her husband is crushed by the loss. For five years he jumped from job to job all over the Midwest, learning about steel at one plant, motors at another, designing at a third, testing at a fourth, until by experience and study he had become a first-rate machinist and engineer. Since 1914, Harley-Davidson has given credit to Evinrude for helping the boys get a start. Back on Milwaukee’s south side, he opened a little shop and returned to the trade of pattern making. On a more technical level, the outboard was the catalyst that drove all the early marine engine builders to reduce the weight of their products, for the earliest inboard engines were weighed in tons rather than pounds. Ole Evinrude was born in 1877 in Christiania, Norway, and his idea was so revolutionary that it really did have a name for a while—more of a description.

But the first chapter of the Evinrude saga was coming to a close. The “official” histories handed out by the company credit Evinrude with helping with their carburetor. In 1911, she began a national advertising campaign, and Ole was soon forced to increase his shop force to a hundred men. In the words of Fortune: “Speed was spectacular, speed was glamorous. Instead of attempting to improve what they already had, the boys dropped their crude motor-bicycle project cold and started fresh with Ole’s help. Notify me of follow-up comments by email. It wasn’t long before Ole parted company with Clemick and entered into partnership with a retired furniture dealer and his son under the convoluted name of Motor Car Power Equipment Company.

In the late 1890s, he first read about the internal combustion engine, already being used in Germany experimentally to power the “horseless carriage.” He was ambitious and by 1900, at the age of 23, he had become a skilled pattern maker and was ready to co-found the custom pattern-making and engine shop Clemick & Evinrude in .Milwaukee, Wisconsin. Later on, Ole sold his first firm and in 1921 with his wife and business partner Bess, he registered a new venture, ELTO Outboard Motor Company. By the end of the third year in business, the Evinrude Company employed three hundred people, sold nearly 10,000 motors, and had a new factory building. He oversaw OMC’s acquisition of Johnson Motors, and restructured the corporation based on the “consolidated competition” of its divisions (just as Chevrolet, Buick and Oldsmobile competed in GM). The motor comes in 200- 250-hp range.

Five years later, in 1920 Ole and his wife Bess decided to re-enter the outboard business with their new design, but still could not use the "Evinrude" name.

Set the timer to “Start” and rock the flywheel in the opposite direction to its travel (you rotate it anti-clockwise, it starts and runs cockwise).

Next we find him in Chicago, gaining experience in a machine-tool works. He grew up in poverty on a small farm and abandoned grade school early — because it was too easy. Bess Evinrude was the wife of Ole Evinrude. Click on a label to prioritize search results according to that topic: Share this page. This streamlining helped the company survive the worst years. A tireless worker, Evinrude allowed himself only one indulgence: a subscription to a mechanics’ magazine. He made engine patterns of all kinds on order from machine shops and he was a consultant to E. P. Allis Co. farm equipment makers. 1935: He oversaw OMC’s acquisition of Johnson Motors, and restructured the corporation based on the “consolidated competition” of its divisions (just as Chevrolet, Buick and Oldsmobile competed in GM). When Ole finally had his own machine shop, mechanically-minded young men liked to stop by, including Art and Bill, who were now motorcycle-mad teens. Twenty-seven-year-old Ralph Evinrude takes the reins as the new president of OMC.

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